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Consumers, Brands and Social Action

  • Peak Design 529 Hayes Street San Francisco, CA, 94102 United States (map)



The relationships between consumers and brands are deepening and we’ve come to expect that our favorite brands share our world views and values. As a result, the decisions that organizations make around their brand voice, the causes they support, the way they produce and distribute their merchandise are closely watched by loyal and perspective customers.

Peak Design was built around the concepts of quality, ingenuity and sustainability. The company is dedicated to limiting its impact on our environment and their efforts have become integral throughout the company’s strategic planning and marketing.

Join Shalon and Peak Designs to talk about the responsibility brands have to “do the right thing” and more importantly for their business, to incorporate appeals from customers to use their size and scale for political, cultural and market influence.

We’ll talk about: 

  • What it means to be mission driven as a company
  • How brands can use their voice without alienating potential customers
  • How customers can effectively communicate with brands when they want change

Come with ideas, questions and a good appetite - we can’t wait to break bread, bread barriers and break the silence with you!

Recommended Reading

Why consumers embrace brands that stand for something

Social impact branding isn't going anywhere (and neither are the gaffes


Annie Nyborg

Annie is the Director of Sustainability at Peak Design. She launched Peak's sustainability program and oversees all ongoing environmental and social initiatives. As a member of 1% for the Planet, Annie manages the distribution of 1% of the company's annual revenue to grassroots nonprofits. She led the development of Give a Shot, a platform that connects photographers & filmmakers with environmental organizations in need of creative content. Annie manages the auditing of Peak's factories and has joined The Conservation Alliance in Washington D.C. to lobby officials on the importance of public lands. The two current projects that she is most excited about are: (1) the carbon footprinting of Peak's entire supply chain and subsequent investment in offsets to address the company's emissions since its inception and (2) a short film production with Ben Moon on the legendary eco-warrior, Doug Peacock. 

Kim Brizzolara 

Kim is a thought leader focused on creative brand development and storytelling for highly competitive markets. She currently works as a director of editorial and strategy at BARTLETT BRANDS, an award-winning boutique agency in San Francisco that creates standout brands that challenge the status and cut through the quo.

E. Cohen

E. launched Justice Grace Vineyards in Napa in 2003, with a unique focus on Petite Sirah. Compelled by principle, the winery is unique in many ways, from its core mission down to its packaging, for which it was included in SFMOMA's curated exhibit about wine in 2011. His business has been dedicated to Social Justice since inception, including Solidarity's unique“We Are:” label series of compassion. In its 2012 Masterminds art competition, SFWeekly named the winemaker a finalist as“one of the Bay Area's most inventive artists.” For more information, please see


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Our Host:

Peak Design

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Wine: Justice Grace Vineyards & Souvla

Bread: Grand Bakery Oakland 

Later Event: September 14
Addressing Homelessness